Over the past three years, I have been dedicated to developing the brand ‘Pud.’ As the sole creative force behind the project, I have taken on the roles of illustrator, designer, and creative lead since its market launch in Spring 2022. Pud is a vodka spirit drink inspired by beloved traditional dessert flavours. From its inception, I have crafted the brand’s visual identity, including its style guidelines, evolving packaging designs, and promotional materials. This project has allowed me to showcase my expertise in illustration, graphic design, and packaging design.
Initially, my role focused on creating digital vector illustrations of each dessert flavor. As the brand expanded, we introduced Christmas-inspired flavors and various bottle sizes. I designed intricate, highly illustrated packaging for the Christmas gift set boxes, which were later animated for social media campaigns. These designs also featured prominently in advertising efforts, including Metro ads and boosted Meta campaigns. The festive theme extended to bottle neck tags and even inspired a range of Christmas cards, further enhancing the brand’s cohesive and engaging identity.
