For the last 2 years I have been working on developing the brand ‘Pud’. I have been the sole creatve / illustrator / designer to work on this brand which was launched to market in Spring 2022. Pud is a vodka spirit drink based upon favourite traditional desserts flavours and since its inception, I have developed the brand look and feel, style guidelines and all the evolving packaging and promotional materials. I have been able to showcase my skills as an illustrator, graphic designer and packaging designer whilst working on this brand.
My initial task was simply to create the illustrations of each dessert as digital vector files. As the brand grew, we added Christmas flavours and various bottle sizes. I created a highly illustrated design for the Christmas gift set boxes, these illustrations then became animated for social media promotions and also appeared in my designs for advertising in the Metro and as boosted Meta ads. The theme was continued across bottle neck tags and extended to a range of Christmas cards.
Early this year, the entire range was rebranded including updated labels across 3 format of bottle sizes, a birthday gifing range and most recently a 2024 gifing range including Christmas Crackers and a rebranded version of the successful 12 days advent box. throughout the process my illustrations have been central to the look and feel of the brand and my graphic design skills have been integral to the establishment of the brand across so many different formats.
