For the last 2 years I have been working on developing the brand ‘Pud’. I have been the sole creatve / illustrator / designer to work on this brand which was launched to market in Spring 2022. e brand is a vodka spirit drink based upon favourite traditional desserts flavours and since its inception, I have developed the brand look and feel, style guidelines and all the evolving packaging and promotional materials. I have been able to showcase my skills as an illustrator, graphic designer and packaging designer whilst working on this brand. Pud launched with 6 avours, sold in 70cl bottles. My initial task was simply to create the illustrations of each dessert as digital vector les. As the brand grew, we added Christmas avours and various bottle sizes. e miniatures bottles sold particularly successfully and lead to the need to develope a gi ing range. I created the outer case print designs, the gi box packaging and I took over the digital marketing for the brand, including social media asset production, newspaper advertising, digital advertising and all promotional email campaign design. Christmas last year was a huge success for Pud, with the launch of a lucky sixpence compeititon in association with Red Letter Days, whereby lucky sixpences were hidden under the seals of the bottles. I created a highly illustrated design for the rst set of Christmas gi boxes, these illustrations then became animated for social media promotions and also appeared in my designs for advertising in the Metro and as boosted Meta ads. e theme was continued across bottle neck tags and extended to a range of Christmas cards. Early this year, the entire range was rebranded including updated labels across 3 format of bottle sizes, a birthday gifing range and most recently a 2024 gifing range including Christmas Crackers and a rebranded version of the successful 12 days advent box. throughout the process my illustrations have been central to the look and feel of the brand and my graphic design skills have been integral to the establishment of the brand across so many different formats.
