A rapid product design project for Real English Drinks Distillery involved creating a celebratory gifting gin to honor the King’s Coronation. This included a limited-edition gift set featuring a gold cardboard box containing a 70cl bottle and two collectible, screen-printed highball tumblers. The labels and gift boxes were crafted from high-quality, heavy recycled paper stock, with four-color artwork accentuated in gold foil.
As the lead creative, my responsibilities encompassed artwork creation, project management, print process oversight, and direction. Additionally, I designed promotional materials, built a dedicated website, and developed assets for Amazon and other online retail platforms. I also managed all social media asset creation.
The product’s success was evident through strong sales achieved within tight deadlines. Its exceptional quality has ensured continued sales even beyond the original celebratory event.
